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Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation. At Pivot 2 Thrive, we believe that small pivots can lead to massive results. Using our proprietary POWER PIVOT™ framework, we help businesses focus on the key pillars that drive growth—online marketing, lead generation, and sales funnel optimization. In each episode, we break down how to leverage all-in-one CRM systems like Go High Level, automate your business processes, and implement targeted marketing strategies that generate leads and fuel business success. Through her own journey as an academician turned business coach—managing a thriving business, two podcasts, YouTube channels, and a family—Priya shares real-world insights on how you can grow your business, streamline operations, and increase revenue with the right marketing and CRM strategies. Each episode covers: Online Marketing Strategies: Proven tactics for generating leads and converting them into paying clients. CRM & Business Automation: How to replace disconnected tools with seamless automation for better results. POWER PIVOT™ Framework: Learn how our trademark framework helps businesses focus on the key areas that drive growth and success. Go High Level: How to integrate and optimize this all-in-one CRM for business success. If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast and let’s get started!
Episodes

Tuesday Dec 17, 2024
Episode 62 : Why Traditional Marketing Still Wins?
Tuesday Dec 17, 2024
Tuesday Dec 17, 2024
About the Episode:
In this episode, we dive deep into the evolving world of marketing, exploring the age-old battle between traditional marketing methods and the rapidly advancing realm of digital marketing in the AI-driven age. Are print ads and in-person networking still relevant? Or have Instagram campaigns, CRM tools, and automated marketing strategies taken over entirely?
Join us as we discuss:✅ The continued value of traditional marketing techniques and how they foster personal connections.✅ The unmatched efficiency of digital tools like Instagram, CRM systems, and email automation in driving growth.✅ The power of a hybrid marketing approach—why combining traditional and digital methods is key to reaching a diverse audience.✅ Strategies for building trust in local and international markets (with a focus on Australia).✅ Expert tips for diversifying your lead generation efforts to avoid dependence on a single channel.
Get practical advice from Priya, who shares her experiences navigating both online and offline networking, helping businesses scale effectively while staying authentic.
Ready to supercharge your marketing strategy? Explore additional resources, take our Business Assessment Quiz to uncover growth opportunities, and connect with us for expert guidance on business automation and marketing strategies tailored to your needs.
Tune in now and transform your approach to marketing for success in the AI era!
𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞:
🚀 Try Dr. Priya’s recommended CRM for 30 days FREE! This tool is designed to simplify your workflow and help you focus on high-impact activities.
👉𝐂𝐥𝐢𝐜𝐤 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐬𝐭𝐚𝐫𝐭 𝐲𝐨𝐮𝐫 𝐭𝐫𝐢𝐚𝐥: https://www.gohighlevel.com/?fp_ref=pivot-2-thrive99
𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐇𝐨𝐬𝐭: 𝐃𝐫. 𝐏𝐫𝐢𝐲𝐚 𝐉𝐚𝐠𝐚𝐧𝐚𝐭𝐡𝐚𝐧
Dr. Priya is the founder of 𝐏𝐢𝐯𝐨𝐭 𝟐 𝐓𝐡𝐫𝐢𝐯𝐞 and 𝐜𝐫𝐞𝐚𝐭𝐨𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐏𝐎𝐖𝐄𝐑 𝐏𝐈𝐕𝐎𝐓™ 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤. Her mission is to empower entrepreneurs with strategies that combine 𝐂𝐑𝐌, 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 to achieve sustainable business growth.
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐃𝐫. 𝐏𝐫𝐢𝐲𝐚 𝐉𝐚𝐠𝐚𝐧𝐚𝐭𝐡𝐚𝐧:
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Email: team@pivot2thrive.com.au
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Websites: https://pivot2thrive.com.au/links
𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐌𝐨𝐫𝐞 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬:
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𝐓𝐚𝐤𝐞 𝐭𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 𝐐𝐮𝐢𝐳: Quickly evaluate your business needs and discover areas for growth.
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𝐁𝐨𝐨𝐤 𝐚 𝐃𝐞𝐦𝐨 𝐂𝐚𝐥𝐥: Get a firsthand look at our services in action.
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𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐚 𝐏𝐎𝐖𝐄𝐑 𝐏𝐈𝐕𝐎𝐓 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐇𝐨𝐮𝐫: Work directly with Dr. Priya to tackle your business challenges.
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𝐅𝐢𝐥𝐥 𝐎𝐮𝐭 𝐭𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 𝐅𝐨𝐫𝐦: Receive tailored insights and recommendations for your business.
Tune in to this episode and unlock the secrets to working smarter, achieving more, and transforming overwhelm into optimized workflows!

Tuesday Dec 10, 2024
Episode 61 : Get More Done with Less Effort: Understanding the 80-20 Rule
Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
𝐆𝐞𝐭 𝐌𝐨𝐫𝐞 𝐃𝐨𝐧𝐞 𝐰𝐢𝐭𝐡 𝐋𝐞𝐬𝐬 𝐄𝐟𝐟𝐨𝐫𝐭: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝟖𝟎-𝟐𝟎 𝐑𝐮𝐥𝐞
Welcome to another insightful episode of the 𝐏𝐢𝐯𝐨𝐭 𝟐 𝐓𝐡𝐫𝐢𝐯𝐞 𝐏𝐨𝐝𝐜𝐚𝐬𝐭! In this episode, our host, 𝐃𝐫. 𝐏𝐫𝐢𝐲𝐚 𝐉𝐚𝐠𝐚𝐧𝐚𝐭𝐡𝐚𝐧 introduces the Pareto Principle (the 80-20 Rule) as the ultimate productivity hack to help entrepreneurs and business owners move from overwhelm to optimisation.
Dr Priya breaks down the core idea that 𝟖𝟎% 𝐨𝐟 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐨𝐟𝐭𝐞𝐧 𝐜𝐨𝐦𝐞 𝐟𝐫𝐨𝐦 𝐣𝐮𝐬𝐭 𝟐𝟎% 𝐨𝐟 𝐞𝐟𝐟𝐨𝐫𝐭𝐬, showing you how to identify and leverage your most impactful tasks. If you’ve ever felt buried under a mountain of to-dos or unsure where to focus your energy, this episode is for you!
𝟎𝟎:𝟎𝟎:𝟎𝟎 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐭𝐨 𝐭𝐡𝐞 𝟖𝟎-𝟐𝟎 𝐑𝐮𝐥𝐞
Overview of the 80-20 principle and its significance for businesses, including target audience and podcast objectives for business owners.
𝟎𝟎:𝟎𝟐:𝟐𝟖 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝟖𝟎-𝟐𝟎 𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞
Explaining the concept of the 80-20 rule in business and personal development, along with identifying key business metrics that yield the most results.
𝟎𝟎:𝟎𝟕:𝟎𝟏 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐲𝐢𝐧𝐠 𝐚𝐧𝐝 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐲𝐬𝐭𝐞𝐦𝐬
Steps to audit and simplify business systems using the 80-20 principle, including strategies to streamline daily activities and automate repetitive tasks for efficiency.
𝟎𝟎:𝟏𝟑:𝟎𝟐 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐦𝐚𝐫𝐭𝐥𝐲
Identifying high-value products and clients to focus marketing efforts for better returns.
𝟎𝟎:𝟏𝟔:𝟐𝟕 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧
Encouragement to implement the 80-20 rule and a reminder to pivot for better business outcomes.
𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐓𝐡𝐢𝐬 𝐄𝐩𝐢𝐬𝐨𝐝𝐞:
- 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝟖𝟎-𝟐𝟎 𝐑𝐮𝐥𝐞:
Discover how the Pareto Principle applies to different areas of your business, from sales and marketing to time management and team productivity.
- 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐇𝐢𝐠𝐡-𝐈𝐦𝐩𝐚𝐜𝐭 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬:
Learn practical strategies to pinpoint the tasks and efforts that deliver the most significant results for your business.
- 𝐃𝐞𝐥𝐞𝐠𝐚𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐄𝐥𝐢𝐦𝐢𝐧𝐚𝐭𝐢𝐧𝐠 𝐋𝐨𝐰-𝐕𝐚𝐥𝐮𝐞 𝐓𝐚𝐬𝐤𝐬:
Explore actionable steps to delegate or eliminate tasks that drain your time but add minimal value, freeing you to focus on what truly matters.
- 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰:
Dive into tips for restructuring your daily operations to maximise efficiency and reduce burnout, ensuring sustained success.
- 𝐔𝐬𝐢𝐧𝐠 𝐂𝐑𝐌 𝐚𝐧𝐝 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞:
Discover how tools like CRMs and automation software can amplify the 80-20 Rule’s impact, streamlining your processes and boosting productivity.
This episode is packed with actionable strategies that will empower you to work smarter, not harder, and create a more balanced, productive business environment.
𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞:
🚀 Try Dr. Priya’s recommended CRM for 30 days FREE! This tool is designed to simplify your workflow and help you focus on high-impact activities.
👉𝐂𝐥𝐢𝐜𝐤 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐬𝐭𝐚𝐫𝐭 𝐲𝐨𝐮𝐫 𝐭𝐫𝐢𝐚𝐥: https://www.gohighlevel.com/?fp_ref=pivot-2-thrive99
𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐇𝐨𝐬𝐭: 𝐃𝐫. 𝐏𝐫𝐢𝐲𝐚 𝐉𝐚𝐠𝐚𝐧𝐚𝐭𝐡𝐚𝐧
Dr. Priya is the founder of 𝐏𝐢𝐯𝐨𝐭 𝟐 𝐓𝐡𝐫𝐢𝐯𝐞 and 𝐜𝐫𝐞𝐚𝐭𝐨𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐏𝐎𝐖𝐄𝐑 𝐏𝐈𝐕𝐎𝐓™ 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤. Her mission is to empower entrepreneurs with strategies that combine 𝐂𝐑𝐌, 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 to achieve sustainable business growth.
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐃𝐫. 𝐏𝐫𝐢𝐲𝐚 𝐉𝐚𝐠𝐚𝐧𝐚𝐭𝐡𝐚𝐧:
- Email: team@pivot2thrive.com.au
- Websites: https://pivot2thrive.com.au/links
- LinkedIn: https://www.linkedin.com/in/priyajaganathan/
- Instagram: https://www.instagram.com/drpriyajaganathan/
- Facebook: https://www.facebook.com/pivottothrive/
𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐌𝐨𝐫𝐞 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬:
- 𝐓𝐚𝐤𝐞 𝐭𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 𝐐𝐮𝐢𝐳: Quickly evaluate your business needs and discover areas for growth.
- 𝐁𝐨𝐨𝐤 𝐚 𝐃𝐞𝐦𝐨 𝐂𝐚𝐥𝐥: Get a firsthand look at our services in action.
- 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐚 𝐏𝐎𝐖𝐄𝐑 𝐏𝐈𝐕𝐎𝐓 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐇𝐨𝐮𝐫: Work directly with Dr. Priya to tackle your business challenges.
- 𝐅𝐢𝐥𝐥 𝐎𝐮𝐭 𝐭𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 𝐅𝐨𝐫𝐦: Receive tailored insights and recommendations for your business.
Tune in to this episode and unlock the secrets to working smarter, achieving more, and transforming overwhelm into optimized workflows!

Tuesday Dec 03, 2024
Episode 60 : December Sales Secrets: Your Ultimate Success Guide
Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
In the Episode:
Welcome to this empowering episode of Pivot 2 Thrive Podcast, where our host, Dr. Priya, uncovers the game-changing strategies that will ensure your business thrives this December, despite the common misconception that it's a "quiet" month.
In this episode, Dr. Priya shifts the mindset around the holiday season and presents December as an untapped goldmine for growth and profit. Whether you're struggling with lead generation, sales conversions, or dealing with the holiday chaos, this episode delivers actionable insights designed to fuel your business into the New Year.
Key Takeaways from this Episode:
- Lead Generation Made Easy: Learn how to use the holiday spirit to attract quality leads with irresistible offers.
- Creating Sticky Offers: Discover how to create offers that stick with your audience, turning them from casual prospects to loyal customers.
- Nurturing Your Audience: Dive into the art of nurturing leads so that your audience feels connected and engaged, increasing the likelihood of effortless conversions.
- Leveraging Collaboration: Explore how strategic partnerships can amplify your efforts and expand your reach in the busy month of December.
This episode is packed with practical steps and insights that will not only help you weather the holiday season but thrive during it!
So, if you’ve been letting December’s “dead month” reputation hold you back, it’s time to pivot and leverage this month for your business growth.
Featured Resource:
🚀 Start your 30-day FREE trial of Dr. Priya’s recommended CRM, designed to streamline your lead generation and sales process.
Click here to access: https://www.gohighlevel.com/30-day-trial
About the Host: Dr. Priya Jaganathan
Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation.
If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast, and let’s get started!
Connect with Dr. Priya Jaganathan:
Email: 📧 team@pivot2thrive.com.au
Websites: https://pivot2thrive.com.au/links
LinkedIn: https://www.linkedin.com/in/priyajaganathan/
Instagram: https://www.instagram.com/drpriyajaganathan/?hl=en
Facebook: https://www.facebook.com/pivottothrive/
Explore Priya’s Resources:
- Complete the Assessment Quiz: Take our quick quiz to evaluate your business needs and identify areas for growth. Complete the Assessment Quiz
- Book a Demo Call: Experience our services firsthand by scheduling a demo call. Book a Demo Call
- POWER PIVOT Strategy Hour: Dive deep into your business challenges with a paid consultation. Book POWER PIVOT Strategy Hour
- Book a Strategy Call: Discuss tailored strategies for your business with our experts. Book a Strategy Call
Business Assessment Form: Fill out our business assessment form to gain insights and recommendations. Business Assessment Form

Tuesday Nov 26, 2024
Episode 59 : Revolutionizing Business with GoHighLevel AI Employees
Tuesday Nov 26, 2024
Tuesday Nov 26, 2024
In the Episode:
Priya explores AI employees and their revolutionary impact on businesses in this episode. The episode is uniquely AI-generated—scripted and recorded using cutting-edge AI tools. Priya starts with a disclaimer about the content's AI-driven nature, then dives into how AI enhances business operations, ethical implications, and strategies for effective adoption.
Key Highlights:
Disclaimer:
- Priya created this podcast using Notebook LM, a high-level AI suite. The voices in the episode are AI-generated, reflecting Pivot 2 Thrive's commitment to transparency.
Main Discussion:
- Understanding AI Employees: AI employees streamline operations through six integrated tools in Go High Level:
- Voice AI: A 24/7 virtual receptionist for calls and appointments.
- Conversation AI: Automates chats, texts, and social media interactions.
- Reviews AI: Manages review requests and responses to build an online reputation.
- Content AI: Creates various content types, and needs human quality checks.
- Workflow AI: Streamlines processes but requires some technical skills.
- Funnel AI: Helps design customizable websites and landing pages.
- Benefits for Agencies:
- Agencies can resell these tools, add value, and create new revenue streams.
- Educating clients on AI tools, pricing, and ROI is crucial for success.
- Ethical and Strategic Considerations:
- AI enhances human creativity by automating repetitive tasks.
- Agencies and businesses should:
- Adopt a strategic, experimental approach.
- Watch for exaggerated claims and lack of transparency in AI tools.
- Invest in training to maximize AI’s potential.
- Preparing for the Future:
- Lifelong learning is essential for adapting to AI.
- Building skills like creativity and emotional intelligence is key.
- Human-AI collaboration drives innovation and connection.
Have questions or insights about AI employees? Connect with Priya using the contact details below. Let’s discuss how AI can empower businesses to thrive.
About the Host: Dr. Priya Jaganathan
Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation.
If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast, and let’s get started!
Connect with Dr. Priya Jaganathan:
Email: 📧 team@pivot2thrive.com.au
Websites: https://pivot2thrive.com.au/links
LinkedIn: https://www.linkedin.com/in/priyajaganathan/
Instagram: https://www.instagram.com/drpriyajaganathan/?hl=en
Facebook: https://www.facebook.com/pivottothrive/
Explore Priya’s Resources:
- Complete the Assessment Quiz: Take our quick quiz to evaluate your business needs and identify areas for growth. Complete the Assessment Quiz
- Book a Demo Call: Experience our services firsthand by scheduling a demo call. Book a Demo Call
- POWER PIVOT Strategy Hour: Dive deep into your business challenges with a paid consultation. Book POWER PIVOT Strategy Hour
- Book a Strategy Call: Discuss tailored strategies for your business with our experts. Book a Strategy Call
- Business Assessment Form: Fill out our business assessment form to gain insights and recommendations. Business Assessment Form

Tuesday Nov 19, 2024
Episode 58 : Scaling Success with SWAS: A Game-Changer for Businesses
Tuesday Nov 19, 2024
Tuesday Nov 19, 2024
Episode Summary:
In this game-changing episode, Dr. Priya deeply delves into the dynamic world of Software With A Service (SWAS). Building on her previous discussions about SaaS (Software as a Service) and the distinctions between the two models, Priya shares why SWAS has become her preferred and highly profitable business strategy. If you're an entrepreneur looking to scale your business with predictable revenue and client retention, this episode is your ultimate guide!
Key Takeaways:
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What is SWAS?
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A hybrid model combining powerful software platforms with expert services to deliver maximum client value.
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Why Priya swears by High-Level CRM as the ideal SWAS tool.
Benefits of SWAS:
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Solves time and expertise constraints for clients by bundling software access with done-for-you services like social media management, email campaigns, and SEO.
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High client retention due to dependency on the platform for business growth.
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Increased income potential with upsell opportunities and multiple revenue streams.
5 Steps to Build a SWAS Business:
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Get Started: Set up a High-Level CRM account (use Priya’s affiliate link in the show notes).
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Identify Core Services: Bundle a value-adding service, like reputation management, with the software.
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Service Offering & Pricing: Create tiered packages (Basic, Standard, Premium) for diverse client needs.
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Automation & Landing Pages: Simplify client onboarding and communication with automated workflows and payment systems.
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Training Materials: Develop reusable resources to save time and enhance client experience.
The Importance of Marketing & USP:
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Your Unique Selling Proposition (USP) must stand out. Priya’s example: “The only business coach who offers done-for-you marketing.”
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“Market the heck out of yourself!” Use social media, webinars, masterclasses, and seasonal deals to attract clients.
The Long Game:
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Build a robust network through consistent outreach.
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Trust the compounding effect of your efforts—what feels like door-knocking today becomes inbound leads tomorrow.
About the Host: Dr. Priya Jaganathan
Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation.
If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast, and let’s get started!
Connect with Dr. Priya Jaganathan:
Email: 📧 team@pivot2thrive.com.au
Websites: https://pivot2thrive.com.au/links
LinkedIn: https://www.linkedin.com/in/priyajaganathan/
Instagram: https://www.instagram.com/drpriyajaganathan/?hl=en
Facebook: https://www.facebook.com/pivottothrive/
Explore Priya’s Resources:
-
Complete the Assessment Quiz: Take our quick quiz to evaluate your business needs and identify areas for growth. Complete the Assessment Quiz
-
Book a Demo Call: Experience our services firsthand by scheduling a demo call. Book a Demo Call
-
POWER PIVOT Strategy Hour: Dive deep into your business challenges with a paid consultation. Book POWER PIVOT Strategy Hour
-
Book a Strategy Call: Discuss tailored strategies for your business with our experts. Book a Strategy Call
-
Business Assessment Form: Fill out our business assessment form to gain insights and recommendations. Business Assessment Form

Tuesday Nov 12, 2024
Episode 57 : Unlock Revenue: Master SWAS for Business Growth
Tuesday Nov 12, 2024
Tuesday Nov 12, 2024
Episode 57 : Unlock Revenue: Master SWAS for Business Growth
In the Episode:
In this insightful episode, Priya, our host and experienced entrepreneur, delves into the SWAS—Software With A Service concept. Following up on last week's discussion of SaaS—Software as a Service, she introduces us to the model she has embraced to skyrocket her business, SWAS. If you’re a business owner, coach, or service provider looking to enhance your client experience and grow a stable revenue stream, this episode is packed with valuable takeaways.
Key Discussion Points:
- SWAS vs. SaaS
- The Power of Integration
- Benefits of SWAS for Clients
- Why SWAS is a Revenue Game-Changer
- Enhanced Client Support
- When to Choose SWAS Over SaaS
Key Takeaways:
- SWAS is ideal for those who value a deep client relationship and personalized support.
- SaaS might be better if you prefer a hands-off approach and passive income.
- The SWAS model promotes longer-term client loyalty, higher retention rates, and tangible deliverables.
Do you have questions about SWAS or want to learn more about how Priya can support your business with this model? Reach out to her directly at https://pivot2thrive.com.au/starterform to schedule a discovery call.
About the Host: Dr. Priya Jaganathan
Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation.
If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast, and let’s get started!
Connect with Dr. Priya Jaganathan:
Email: 📧 team@pivot2thrive.com.au
Websites: https://pivot2thrive.com.au/links
LinkedIn: https://www.linkedin.com/in/priyajaganathan/
Instagram: https://www.instagram.com/drpriyajaganathan/?hl=en
Facebook: https://www.facebook.com/pivottothrive/
Explore Priya’s Resources:
- Complete the Assessment Quiz: Take our quick quiz to evaluate your business needs and identify areas for growth. Complete the Assessment Quiz
- Book a Demo Call: Experience our services firsthand by scheduling a demo call. Book a Demo Call
- POWER PIVOT Strategy Hour: Dive deep into your business challenges with a paid consultation. Book POWER PIVOT Strategy Hour
- Book a Strategy Call: Discuss tailored strategies for your business with our experts. Book a Strategy Call
Business Assessment Form: Fill out our business assessment form to gain insights and recommendations. Business Assessment Form

Tuesday Nov 05, 2024
Episode 56 : SaaS and SwaS Unplugged: The Secrets to Sustainable Growth!
Tuesday Nov 05, 2024
Tuesday Nov 05, 2024
In the Episode:
Dr. Priya dives deep into the world of SaaS (Software as a Service) and SwaS (Software with a Service), exploring how each model can transform your business. Using High Level, a leading CRM platform, she illustrates SaaS’s powerful scalability, accessibility, and minimal tech requirements. However, she also discusses potential pitfalls, including limited customization and provider dependency, highlighting real-world risks like subscription model instability. For businesses looking to scale with software, Priya’s insights offer a balanced perspective to help you make an informed choice. Stay tuned for her upcoming episode on SwaS and its practical benefits.
Key Takeaways:
- SaaS Model Essentials: Subscription-based, no-code, DIY-friendly, and ideal for scalable business automation.
- Pros & Cons: Scalable and affordable but potentially overwhelming for non-tech users and reliant on provider stability.
- High-Level as a SaaS Example: Popular CRM platform that can be customized for niche industries or specific business needs.
- The Appeal of SwaS: A hint of what’s to come as Priya introduces SwaS, a model blending software with dedicated support to enhance client relationships and service value.
About the Host: Dr. Priya Jaganathan
Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation.
If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast, and let’s get started!
Connect with Dr. Priya Jaganathan:
Email: 📧 team@pivot2thrive.com.au
Websites: https://pivot2thrive.com.au/links
LinkedIn: https://www.linkedin.com/in/priyajaganathan/
Instagram: https://www.instagram.com/drpriyajaganathan/?hl=en
Facebook: https://www.facebook.com/pivottothrive/
Explore Priya’s Resources:
- Complete the Assessment Quiz: Take our quick quiz to evaluate your business needs and identify areas for growth. Complete the Assessment Quiz
- Book a Demo Call: Experience our services firsthand by scheduling a demo call. Book a Demo Call
- POWER PIVOT Strategy Hour: Dive deep into your business challenges with a paid consultation. Book POWER PIVOT Strategy Hour
- Book a Strategy Call: Discuss tailored strategies for your business with our experts. Book a Strategy Call
- Business Assessment Form: Fill out our business assessment form to gain insights and recommendations. Business Assessment Form

Tuesday Oct 29, 2024
Episode : 55 Streamline Course Creation with High Level CRM
Tuesday Oct 29, 2024
Tuesday Oct 29, 2024
In the Episode:
In this insightful episode, host Dr. Priya unpacks the ultimate toolkit for course creators looking to elevate their online course business. If you’re juggling multiple systems for marketing, sales, course hosting, and community building, this episode is a game-changer. Dr. Priya discusses how to unify these moving parts into one streamlined platform—High-Level CRM—and shares tips for maximizing engagement and driving sales through seamless tech integration. Plus, learn about powerful features like the Collab app, community-building tools, and step-by-step strategies to simplify your workflow.
Key Takeaways
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Overcoming Platform Overload Many course creators struggle with disconnected systems in marketing, sales, and course hosting. High-level CRM integrates these functions to create a unified, efficient pipeline.
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Marketing Strategy for Course Creators Get your audience hyped pre-launch with High Level’s lead-nurturing features—think pre-launch parties, teasers, and social media campaigns that build momentum.
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Optimizing Sales Funnels Move beyond a basic website setup; High Level’s customizable sales funnels drive users to take specific actions. With tools for upselling and bundling, the platform ensures every customer journey is an opportunity to expand your reach and revenue.
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Hosting Courses Made Simple From organizing content into digestible modules to automating drip schedules, High Level provides a complete solution for creating engaging, easy-to-navigate course material.
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The Power of Community Building "Community is currency." Learn how to create engaged communities within High Level that retain customers, provide valuable support, and drive brand loyalty. Dr. Priya highlights how community spaces can be mini-funnels to convert leads into paying members.
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Game-Changing Collab App Make your courses accessible anytime, anywhere. The Collab app enhances the client experience by providing on-the-go access to course content, boosting engagement and course completion rates.
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Automating Lead Nurturing with Email and SMS Dr. Priya shares her success with High Level’s SMS and email tools, explaining how automating these touchpoints has improved her client engagement, nurtured leads, and driven sales consistently.
About the Host: Dr. Priya Jaganathan
Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation.
If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast, and let’s get started!
Connect with Dr. Priya Jaganathan:
Email: 📧 team@pivot2thrive.com.au
Websites: https://pivot2thrive.com.au/links
LinkedIn: https://www.linkedin.com/in/priyajaganathan/
Instagram: https://www.instagram.com/drpriyajaganathan/?hl=en
Facebook: https://www.facebook.com/pivottothrive/
Explore Priya’s Resources:
-
Complete the Assessment Quiz: Take our quick quiz to evaluate your business needs and identify areas for growth. Complete the Assessment Quiz
-
Book a Demo Call: Experience our services firsthand by scheduling a demo call. Book a Demo Call
-
POWER PIVOT Strategy Hour: Dive deep into your business challenges with a paid consultation. Book POWER PIVOT Strategy Hour
-
Book a Strategy Call: Discuss tailored strategies for your business with our experts. Book a Strategy Call
-
Business Assessment Form: Fill out our business assessment form to gain insights and recommendations. Business Assessment Form

Tuesday Oct 22, 2024
Episode 54 : Mastering Sales Conversations: 5 Step Framework to Close Every Deal
Tuesday Oct 22, 2024
Tuesday Oct 22, 2024
In the Episode:
In this highly-requested episode, Priya dives into one of the most crucial aspects of business growth: sales. If you’ve ever struggled with closing deals or felt uneasy about selling, this episode is packed with actionable insights that will transform your approach to sales conversations. Priya reveals the secret behind her impressive 90% sales close rate, offering a practical and no-nonsense five-step framework for success in sales calls.
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Selling Equals Serving – Learn how to shift your mindset from "selling" to "serving" by identifying your client's core problems and offering solutions.
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The 5-Step Sales Framework – Priya walks us through her tried-and-tested process for guiding prospects through a seamless and value-driven sales conversation:
- Step 1: Greeting and Setting the Stage – Skip the small talk and get straight to business. Setting the tone early creates clarity and establishes trust.
- Step 2: Triaging and Diagnosing Problems – Ask the right open-ended questions to pinpoint your client's real challenges and bottlenecks.
- Step 3: Validating and Reassuring – After listening, ensure you’ve correctly understood the client's pain points and offer reassurance that you’ve got the right diagnosis.
- Step 4: Creating a Roadmap – Provide a clear 90-day roadmap, outlining quick wins and solutions, even before they pay.
- Step 5: Offering Your Services – Confidently pitch your offer, whether it's a one-time setup fee or a retainer, with no pressure, focusing on solving the client’s core problems.
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Overcoming Objections – Priya shares insights from her coaching days on how to tackle the three most common objections: lack of time, money, and the need for partner approval.
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Mindset Shift: Scarcity vs. Abundance – Most clients operate from a scarcity mindset. Learn how to handle objections and instill confidence in potential clients, guiding them towards making empowered decisions.
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Clean Energy Selling – Sales should come from a place of service, not pressure. Priya emphasizes the importance of approaching every sales conversation with an open mind and a genuine desire to help.
About the Host: Dr. Priya Jaganathan
Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation.
If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast, and let’s get started!
Connect with Dr. Priya Jaganathan:
Email: 📧 team@pivot2thrive.com.au
Websites: https://pivot2thrive.com.au/links
LinkedIn: https://www.linkedin.com/in/priyajaganathan/
Instagram: https://www.instagram.com/drpriyajaganathan/?hl=en
Facebook: https://www.facebook.com/pivottothrive/
Explore Priya’s Resources:
-
Complete the Assessment Quiz: Take our quick quiz to evaluate your business needs and identify areas for growth. Complete the Assessment Quiz
-
Book a Demo Call: Experience our services firsthand by scheduling a demo call. Book a Demo Call
-
POWER PIVOT Strategy Hour: Dive deep into your business challenges with a paid consultation. Book POWER PIVOT Strategy Hour
-
Book a Strategy Call: Discuss tailored strategies for your business with our experts. Book a Strategy Call
-
Business Assessment Form: Fill out our business assessment form to gain insights and recommendations. Business Assessment Form

Tuesday Oct 15, 2024
Episode : 53 Unlocking AI for Cyber Security Essential Tools for 2024
Tuesday Oct 15, 2024
Tuesday Oct 15, 2024
Episode Theme: Cybersecurity Awareness & AI for Modern Businesses
In this episode, Priya dives into the critical importance of cybersecurity in today’s digital world, especially as Cyber Security Awareness Month unfolds. She provides practical advice on safeguarding both personal and business data, with a special focus on small businesses, freelancers, and entrepreneurs. The conversation also touches on how AI is transforming the landscape of cybersecurity and business efficiency.
Key Topics Covered:
Cybersecurity Essentials
Why It Matters: With cybercrime on the rise, securing digital assets is more critical than ever. Priya emphasizes the need for businesses to adopt cybersecurity practices early, before they face costly risks.
Key Actions to Take:
Enable Multi-Factor Authentication (MFA): Enhance account security by using MFA or authenticator apps.
Password Managers: Despite some concerns, these tools help securely store and manage passwords.
Phishing Defense: Be cautious of suspicious emails—recognizing red flags can save you from falling victim.
App Permissions & Software Updates: Ensure apps have the right permissions and always update your software to patch security vulnerabilities.
Regular Backups: Backup your important data regularly to avoid irreversible losses in the event of a breach or hardware failure.
Cybercrime Trends
Rising Threats: The episode highlights alarming cybercrime statistics and explains why everyone, not just large organizations, is a target.
AI’s Role in Cybersecurity: Priya explains how AI is being used on both sides of the cybersecurity battle—helping businesses prevent attacks while also being exploited by cybercriminals to breach systems.
Cost of Cybercrime: Projected to reach $10.5 trillion globally, cybercrime poses significant financial risks, making prevention strategies more important than ever.
Practical Takeaways:
Cybersecurity Best Practices:
- Use MFA, manage passwords securely, and back up your data.
- Educate your team about phishing and other common cyber threats.
- Perform regular audits of who has access to critical accounts and data.
- Stay updated with the latest cybersecurity trends and tools, including AI solutions.
Resources Mentioned:
Australian Cyber Security Centre: Visit https://www.cyber.gov.au/ for a cybersecurity checklist and best practices.
About the Host: Dr. Priya Jaganathan
Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation.
If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast and let’s get started!
Connect with Dr. Priya Jaganathan:
Email: 📧 team@pivot2thrive.com.au
Websites: https://pivot2thrive.com.au/links
LinkedIn : https://www.linkedin.com/in/priyajaganathan/
Instagram : https://www.instagram.com/drpriyajaganathan/?hl=en
Facebook : https://www.facebook.com/pivottothrive/
Explore Priya’s Resources:
-
Complete the Assessment Quiz: Take our quick quiz to evaluate your business needs and identify areas for growth. Complete the Assessment Quiz
-
Book a Demo Call: Experience our services firsthand by scheduling a demo call. Book a Demo Call
-
POWER PIVOT Strategy Hour: Dive deep into your business challenges with a paid consultation. Book POWER PIVOT Strategy Hour
-
Book a Strategy Call: Discuss tailored strategies for your business with our experts. Book a Strategy Call
-
Business Assessment Form: Fill out our business assessment form to gain insights and recommendations. Business Assessment Form