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Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOTโข Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation. At Pivot 2 Thrive, we believe that small pivots can lead to massive results. Using our proprietary POWER PIVOTโข framework, we help businesses focus on the key pillars that drive growthโonline marketing, lead generation, and sales funnel optimization. In each episode, we break down how to leverage all-in-one CRM systems like Go High Level, automate your business processes, and implement targeted marketing strategies that generate leads and fuel business success. Through her own journey as an academician turned business coachโmanaging a thriving business, two podcasts, YouTube channels, and a familyโPriya shares real-world insights on how you can grow your business, streamline operations, and increase revenue with the right marketing and CRM strategies. Each episode covers: Online Marketing Strategies: Proven tactics for generating leads and converting them into paying clients. CRM & Business Automation: How to replace disconnected tools with seamless automation for better results. POWER PIVOTโข Framework: Learn how our trademark framework helps businesses focus on the key areas that drive growth and success. Go High Level: How to integrate and optimize this all-in-one CRM for business success. If youโre ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast and letโs get started!
Episodes

Tuesday May 13, 2025
Tuesday May 13, 2025
Episode 74: The Power of Simplicity: Dakota Ruth's Guide to Scaling Your SaaS Business
Welcome back to another inspiring episode! Today, I sit down with Dakota Routh, founder of Agency Support for High Level, multi-time SaaSpreneur, and my mentor where he shares his incredible life story, from his disciplined military background to building multi-million dollar businesses in the fitness and SaaS industries. In this episode, Dakota opens up about the pivotal moments that shaped his path, including overcoming personal health crises and the importance of family values. He offers invaluable insights for aspiring SaaSpreneurs, discussing the significance of simplicity in business, the power of niching down, and the art of building a successful team. Dakota's authentic and humble approach to success is a testament to his belief in leading with value and focusing on what truly matters. Join us as we explore Dakota's journey of evolution and learn from his wealth of experience in the SaaS world. Whether you're just starting out or looking to scale your business, this episode is packed with actionable insights and inspiration. Let's dive in!
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Timestamps:
00:00 - Introduction
01:23 - From Fitness to SaaS: A Journey of Pivots
05:08 - Waking from a Coma: A Life-Altering Moment
08:19 - What Time Really Means After Trauma
12:17 - Facing Self-Doubt as a Leader
13:12 - Common SaaS Mistakes to Avoid
16:07 - Misconceptions About HighLevel
20:21 - The Power of Niching & Simplicity
23:21 - Framework to Scale to 100+ Clients
27:36 - Starting Over and Building the Right Team
30:30 - What Sets Agency Support Apart
33:42 - The Bigger Vision for Agency Support
36:10 - Quiet Confidence vs Loud Leadership
39:32 - Hiring Remote Teams & Protecting Culture
43:49 - A Life Lesson No Business Book Can Teach
46:25 - Final Words: The First Step That Changes Everything
49:06 - Event in Vegas + GHL Playbook Mentorship
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Key Takeaways from the Episode:
Here's what you can expect from the episode:
- First Steps in Business: Discover the crucial first steps to kickstart your SaaS journey.
- Overcoming Barriers: Learn what might be blocking you from scaling your business and how to overcome these challenges.
- Building a Team: Get insights into growing a successful team and the importance of aligning with personal values.
- Personal Stories: Dakota opens up about his darkest moments and how they led to his brightest dawns, offering a powerful perspective on life and business.
Dakota's approach is all about evolution and simplicity. He emphasizes the importance of keeping things straightforward, whether it's your pricing, offer, or business processes. His mantra? "A confused mind doesn't buy."
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About the Guest: Dakota Routh
Founder of Agency Support for High Level, Dakota is a multi-time SaaS founder, mentor, and military veteran whose mission is to empower agency owners with rock-solid onboarding and support systems. Known for his quiet confidence, deep integrity, and tactical brilliance, Dakota proves that the loudest voice isnโt always the strongest one.
๐๏ธ Event Tickets: www.ghlassembly.comย
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๐๐๐จ๐ฎ๐ญ ๐ญ๐ก๐ ๐๐จ๐ฌ๐ญ: ๐๐ซ. ๐๐ซ๐ข๐ฒ๐ ๐๐๐ ๐๐ง๐๐ญ๐ก๐๐ง
Dr. Priya is the founder of ๐๐ข๐ฏ๐จ๐ญ ๐ ๐๐ก๐ซ๐ข๐ฏ๐ and creator of the ๐๐๐๐๐ ๐๐๐๐๐โข Framework. She empowers entrepreneurs and migrants to thrive through strategic business planning, CRM mastery, and mindset transformation.
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๐๐จ๐ง๐ง๐๐๐ญ ๐ฐ๐ข๐ญ๐ก ๐๐ซ. ๐๐ซ๐ข๐ฒ๐:
๐ Website: www.pivot2thrive.com.au/automationbootcampย
๐ง Email: team@pivot2thrive.com.auย
๐ LinkedIn: www.linkedin.com/in/priyajaganathanย
๐ Instagram: www.instagram.com/drpriyajaganathanย
๐ Facebook: www.facebook.com/pivottothriveย
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